Das Gerücht geht um. Laut einem Artikel von Chris Beasley mit dem Titel Amazon-Sense? hat Amazon unter ausgewählten Partnern nach Beta Testern für ihr neues Produkt gesucht. Es handelt sich hierbei um einen Adsense Klon und nicht etwa um ein ähnliches Programm wie die eBay Relevance Ads. Wie Googles Adsense sollen die Amazon Anzeigen kontextbasierend und inhaltsbezogen angezeigt werden. Chris Beasley schreibt folgendes zu dem Thema:

[...] On the phone last night it was explained to me that this is more or less an Adsense clone, meaning third party sponsored links, not Amazon links. It is known that Amazon currently get’s sponsored links for their own sites from Google, but apparently they wish to take out the middleman and break out on their own. The fact is that while Amazon has a high gross revenue, they have really thin profit margins, whereas Google and even eBay have much better profit margins. So I think there is probably a little bit of business jealousy at work here, and rightly so. Amazon realizes that if they want to compete as a major Internet destination, not just an ecommerce site, they need to capture a larger chunk of the online advertising revenue. It’s kinda funny, 5 years ago people were speaking about the death of online advertising, and now its huge. [...]

Es bleibt also spannend im Bereich Online Werbung.
via Basic Thinking Blog